The organization formerly known as ‘Diamond Producers Association’, assembling the world’s leading diamond mining companies and charged with the generic promotion of diamonds, today relaunched as the Natural Diamond Council (NDC).The NDC will continue the DPA’s mandate to promote the desirability of natural diamonds and support the integrity of the diamond jewelry industry.  As part […]

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The organization formerly known as ‘Diamond Producers Association’, assembling the world’s leading diamond mining companies and charged with the generic promotion of diamonds, today relaunched as the Natural Diamond Council (NDC).The NDC will continue the DPA’s mandate to promote the desirability of natural diamonds and support the integrity of the diamond jewelry industry.  As part of the launch, the NDC is repositioning its “Real is Rare, Real is a Diamond” consumer campaign with a new focus under the header ‘Only Natural Diamonds’ (OND), through a digital approach that focuses on content creation towards consumers (www.naturaldiamonds.com). A separate website for industry members, http://www.naturaldiamonds.com/Council, aims to be the go-to point for diamond professionals all across the value chain, where they can access resources, marketing materials and educational materials.

Content retrieved from: https://www.thediamondloupe.com/depth/2020-06-01/dpa-rebrands-natural-diamond-council.

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